Hy-Vee Catering Recipe Rec

Consumers navigate to the “Catering” tab on the retailer’s website and select a catering solution. Once done, consumers are prompted with a “Recommended for You” box featuring the occasion-based SKUS for Valentine's Day and Mother's Day. AMP had no retailer specs, pickup assets, or knowledge of how the images would render. So I searched Diageo’s asset bank for Valentine's Day imagery featuring the specific SKUS and created on-brand recipe imagery for the Beta content. Then, with all the brief knowledge in mind built a wireframe mockup.

Bailey's Original Irish Cream Valentine's Day Recipe Image
Bailey's Original Irish Cream Valentine's Day Recipe Image
Bailey's Original Irish Cream Valentine's Day Wireframe
Bailey's Original Irish Cream Valentine's Day Wireframe
Ketel One Vodka Mother's Day Wireframe Mockup
Ketel One Vodka Mother's Day Wireframe Mockup
Tanqueray London Dry Gin Valentine's Day Recipe Image
Tanqueray London Dry Gin Valentine's Day Recipe Image
Tanqueray London Dry Gin Valentine's Day Wireframe
Tanqueray London Dry Gin Valentine's Day Wireframe
Tanqueray London Dry Gin Valentine's Day Wireframe Mockup
Tanqueray London Dry Gin Valentine's Day Wireframe Mockup
Don Julio Blanco Mother's Day Recipe Image
Don Julio Blanco Mother's Day Recipe Image
Don Julio Blanco Mother's Day Wireframe
Don Julio Blanco Mother's Day Wireframe
Don Julio Blanco Mother's Day Wireframe Mockup
Don Julio Blanco Mother's Day Wireframe Mockup
Ketel One Vodka Mother's Day Recipe Image
Ketel One Vodka Mother's Day Recipe Image
Ketel One Vodka Mother's Day Wireframe
Ketel One Vodka Mother's Day Wireframe
Ketel One Vodka Mother's Day Wireframe Mockup
Ketel One Vodka Mother's Day Wireframe Mockup
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