After being tasked with creating Above the Fold imagery for Keebler Graham 9in, Reduced-Fat Graham 9in, Mini Graham 6ct, Shortbread 9in, Chocolate 9in, and Mint & Chocolate 9in Crusts and a portfolio Enhanced Content Page, I began working.
Step one was to create an ATF template gallery with the Graham 9in SKU. Although briefed by the client with clear directives, there weren't many assets to utilize for ATF imagery. Despite that, I created a gallery that was not only unified but showcased Keebler's magical voice and then built out every other SKU the client directed.
Step two was to create the EC Page. This part of the process came much later, and by the time I began working on the page, the client had put new packaging. Despite wanting to showcase the new packaging, I ensured that both the galleries and EC Page were unified.
The imagery used stock imagery, supplied brand assets, and PSD generative fill, and is now live on retailers like Amazon, Kroger, and Walmart.