After being tasked with creating Above the Fold imagery for Keebler Sugar, Cake, Waffle, and Fudge-Dipped Cones and a portfolio Enhanced Content Page, I began working.
Step one was to create an ATF template gallery with the Sugar Cones SKU. Although briefed by the client with clear directives, there weren't many assets to utilize for ATF imagery. Despite that, I created a gallery that was not only unified but showcased Keebler's magical voice, and then built out every other SKU the client directed.
Step two was to create the EC Page. This part of the process came much later, and by the time I began working on the page, the client had put new packaging. Despite wanting to showcase the new packaging, I ensured that both the galleries and EC Page were unified.
The imagery used stock imagery, supplied brand assets, and PSD generative fill, and is now live on retailers like Amazon, Kroger, and Walmart!