Buchanan’s is a top performer in blended scotch, ranking as the second largest blended scotch in both super premium and luxury segments, and with the introduction of Green Seal–a one-of-the-kind whisky crafted to celebrate rare bonds–AMP was tasked to create the Above the Fold gallery and Below the Fold Page for a product that celebrates the Chosen Familia. Its visuals unveil nightlife, with hints of neon lights shaped like the seal, evoking a pulse, electric energy, and timeless luxury, set against deep greens, marble backdrops, and polished stages. This work emphasizes the brand’s premium product and voice and enhances the brand world of Buchanan’s.
