Oban

Oban, a historic Highland single malt with a distinct coastal character, needed to revitalize its digital presence across major e-commerce retailers. AMP's goal was to move beyond static product shots and create an immersive narrative that guided shoppers from the initial click to the final purchase decision. The brief required a cohesive visual strategy covering two critical zones: the immediate impression designed to stop scrolling and establish premium brand equity, and a deep-dive storytelling. The challenge lay in balancing consistency across three distinct expressions—Oban 14 Year, Oban 18 Year, and Little Bay—while ensuring each SKU's unique identity remained clear.