Scrubbing Bubbles Easy Clean Foaming

SC Johnson needed to launch a new 5-count Easy Clean Toilet refills package. The core requirement was to create a complete "Above the Fold" and "Below the Fold" template that mirrored their established 2ct product line while accurately representing the new packaging. This project reinforced the importance of process discipline under time pressure. With only 15 days to deliver what would typically take a month, success depended entirely on upfront planning and rigorous file management. Two lessons stood out: Asset provenance matters. When working across multiple repositories (Egnyte, BOS, COF), maintaining a clear chain of custody for source files prevents version errors downstream. Template thinking scales better than customization. By treating this as a system rather than a set of individual tasks, we eliminated redundant decisions and maintained consistency without constant oversight. The result was a clean, compliant product launch that kept Scrubbing Bubbles competitive on digital shelves while respecting the operational realities of large-scale retail content workflows.