Keebler Cookies, Cones, and Crusts

Keebler tasked AMP with revamping its digital shelf presence across e-commerce platforms to increase conversion rates and brand consistency. The primary objective was to create comprehensive templates for "Above the Fold" and "Below the Fold Page" guidelines that apply universally across their entire cookie, crust, and cones product lines. This project highlighted the importance of process over production when resources are thin. When a client cannot provide assets, the designer must become the architect of the system itself. By building flexible, logic-driven templates rather than chasing perfect pixel-perfect images for every SKU, we turned a potential bottleneck into a streamlined workflow. The resulting system not only solved the immediate 50-SKU crisis but also established a long-term standard for Keebler's digital evolution!