Lagavulin 16

Another agency fully developed an Above the Fold gallery for Lagavulin 16, but the imagery was developed for the Great Britian market. Diageo tasked AMP with solving this problem: seamlessly render out the European label for the North American market and make regional spelling changes to the copy. Using Photoshop, I seamlessly rendered in the labels and adjusted copy to reflect region spelling and provided multiple versions of the imagery.