Diageo tasked AMP to create an Above the Fold gallery, Video, and an Enhanced Content Page for the Limited-Time-Offer (LTO) product Baileys S’mores to be showcased in Autumn–Winter 2022. The client wanted imagery that pulled at nostalgic vibes–nights around the campfire because s’mores are that nostalgic, sweet treat–but with a focus on the season, given the limited time this product would be on digital and physical shelves. So, with autumnal colors, winter, warming comfort, and the Baileys brand (a playful, impulsive free spirit with a heavy emphasis on sensorial experiences: lick the screen deliciousness, indulgent textures and layers) I created a gallery, video, and page for the LTO product.
